Broadway Gaming Affiliate Program Terms and
The following are the terms and conditions of your agreement to become a
member of the Broadway Gaming Affiliate Program. By applying to be an affiliate
and placing a link to a Broadway Gaming property from your website, you agree
to be bound by all the terms and conditions set forth in this agreement. You (“affiliate”,
“webmaster”) and Broadway Gaming Affiliates (“we” or “us”) are the parties
to this agreement.
Broadway Gaming Affiliates may modify any of the terms and conditions
contained in this agreement, at any time and at its sole discretion, by sending
you a notice identifying the changes. Modifications may include, but are not
limited to, changes in the referral fees, payment schedule or other rules. IF
ANY CHANGE IN THE AGREEMENT IS UNACCEPTABLE TO YOU, YOU MAY TERMINATE THIS
AGREEMENT BY NOTIFYING BROADWAY GAMING AFFILIATES IN WRITING. CONTINUED
PARTICIPATION IN THIS PROGRAM FOLLOWING OUR MAKING A CHANGE WILL CONSTITUTE
BINDING ACCEPTANCE OF THE CHANGE.
2.1 Linking to Broadway Gaming Affiliates
By agreeing to participate in the Broadway Gaming Affiliates Affiliate Program,
you agree to create a unique link from your site to any Broadway Gaming
property. The form of such link must be approved by Broadway Gaming
Affiliates, or by its agent. You will not alter this link without prior
arrangement. Any altering of the affiliate tag or link as created by the
affiliate system will possibly result in your data not being accurate, and we
Broadway Gaming will not accept responsibility for non payment or
withholding commission payment as a result of such errors. You shall not
make any claims, representations, or warranties in connection with Broadway
Gaming properties and you shall have no authority to, and will not, bind
Broadway Gaming properties to any obligation without first obtaining written
permission from Broadway Gaming Affiliates or its authorized agent.
2.2.1. You agree to all of the terms set forth herein and to positively endorse
Broadway Gaming properties at all times and maintain a site content that is
free of child pornography or other illegal sex acts, promotion of violence,
promotion of discrimination based on race, sex, religion, nationality,
disability, sexual orientation or age, promotion of illegal activities, or
violation of intellectual property rights.
2.2.2. You must provide true and complete information to Broadway Gaming
Affiliates at all times; including but not limited to, your identity, contact
information, payment instructions, and any other information that Broadway
Gaming Affiliates may reasonably request from time to time.
2.2.3. Broadway Gaming Affiliates grants you the non-exclusive right to direct
individuals to our site(s) and services, in accordance with the terms and
conditions of this agreement. You shall have no claims to referral fees or
other compensation on business secured or partially secured by or through
persons or entities other than you. You also understand that Broadway Gaming
Affiliates may at any time (directly or indirectly) solicit referrals on terms
that may differ from those attained here, or operate or contract with websites
that are similar to, or compete with, your website.
2.2.4. Affiliates must ensure that they do
not place digital advertisements on websites providing unauthorised access to
for your site and other marketing materials
2.3.1. You will be solely responsible for the development, operation and
maintenance of your site and for all materials that appear on your site. For
example, you will be solely responsible for ensuring that materials posted on
your site are not libellous or otherwise illegal. Broadway Gaming Affiliates
disclaims all liability for these matters. Further, you will indemnify and hold
Broadway Gaming Affiliates harmless from all claims, damages and expenses
(including, but not limited to, attorneys' fees) relating to the development,
operation, maintenance and contents of your site and marketing materials and
your performance of this agreement. You agree to refrain from utilizing 'spam'
for marketing our products and services (all email, SMS and all other
electronic marketing must be based on commonly accepted opt-in rules).
agree to abide by and comply with the CAP
Broadcast Code and Non-Broadcast
Code to promote services responsibly and in line
with the advertising rules.
agree to use our marketing creatives and you will not alter the material in any
way. Prior approval is required to use your own marketing creative to ensure it
complies with the aforementioned CAP codes and our own internal standards.
2.3.4. You agree to monitor and keep abreast of all ASA/CAP rulings and UK Gambling Commission updates, and comply with any standards or advice
notes which result from these.
2.3.5 Non-compliance with any of our terms and
conditions or the advertising rules mentioned above may lead to the issuing of
warnings which ultimately may result in removal from our affiliate program of
any affiliate, including withholding
2.3.6. You will not
knowingly benefit from known or suspected traffic not generated using accepted
Internet marketing practices whether or not it causes Broadway Gaming
Affiliates harm. Should fraudulent, spam or unethical activity, knowingly or
otherwise, arise from a person directed to a Broadway Gaming Affiliates’ site
via your link, we retain the right to retract the commissions paid to you at
any time. Our decision in this regard will be final and no correspondence will
be entered into. Broadway Gaming Affiliates reserves the right to retain all
amounts due to you under this Agreement if we have reasonable cause to believe
that such traffic has been caused with your knowledge. For players that are
found to be fraudulent in past transactions, Broadway Gaming Affiliates
reserves the right to deduct the commissions earned from these players even if
these commissions had been previously paid out. If the affiliate tag is
not used in exactly the way it is given by the system, and altered in any
way, Broadway Gaming Affiliates reserves the right to deduct the
commissions earned from these altered tags, even if these commissions had been
previously paid out.
2.3.7. You agree to only market to those who do not appear on any suppression list or self-exclude list provided by Broadway Gaming. Suppression lists are distributed through list management company Optizmo, therefore only companies who integrate with Optizmo will be allowed to promote on our behalf.
2.4 License to Use Marks
2.4.1. Broadway Gaming Affiliates hereby grants you a non-exclusive,
non-transferable license, during the term of this agreement, to use the
Broadway Gaming Affiliates intellectual property marks provided by Broadway
Gaming Affiliates solely in connection with the promotion of Broadway Gaming.
This license cannot be sub-licensed, assigned or otherwise transferred by you.
Your right to use the marks is limited to, and arises only out of, this license
to use Broadway Gaming material. You shall not assert the invalidity,
unenforceability, or contest the ownership of the marks in any action or
proceeding of whatever kind or nature, and shall not take any action that may
prejudice our rights in the marks, render the same generic, or otherwise weaken
their validity or diminish their associated goodwill. Further, you agree to
keep information about Broadway Gaming Affiliates current on your site.
2.5 Confidential Information
During the term of this agreement, you may be entrusted with confidential
information relating to the business, operations or underlying technology of
Broadway Gaming Affiliates and/or the referral program. You agree to avoid any
disclosure to third persons or outside parties or unauthorized use of the
confidential information unless you have our prior written consent and that you
will use the confidential information only for purposes necessary to further
the purposes of this Agreement. Your obligations with respect to confidential
information shall survive the termination of this agreement.
Schedule and Payment
3.1. Modifications to the fee schedule are effective when made, notwithstanding
failure to notify any person. IF ANY CHANGE IN THE FEE SCHEDULE IS UNACCEPTABLE
TO YOU, YOU MAY TERMINATE THIS AGREEMENT BY NOTIFYING BROADWAY GAMING
AFFILIATES IN WRITING. CONTINUED PARTICIPATION IN THIS PROGRAM
FOLLOWING THE CHANGE WILL CONSTITUTE BINDING ACCEPTANCE OF THE CHANGE.
3.2. Payment will be made monthly, within 45 days of month end, and credited to
your specified Broadway Gaming Affiliates account. Broadway Gaming Affiliates
may accrue credits until such credit(s) equal at least £100.
3.3. Referral fees will be based upon our good faith calculation based on the
referred player statistics available to Broadway Gaming Affiliates. Broadway
Gaming Affiliates is not responsible for any fees not properly
credited to you that Broadway Gaming Affiliates is unaware of due to computer
error or other reasons. Activity reports will generally be available online by
accessing the affiliate reporting site at www.butlersbingoaffiliates.com. Broadway
Gaming Affiliates will make reasonable efforts to have this link
available at all times, however there may be instances that it is unavailable
during technology maintenance and updates.
3.4. Once you become an affiliate, you will have access to all marketing
material containing a unique affiliate code. When a potential
customer links to Broadway Gaming Affiliates's website, they
receive a cookie on their computer with your code. This code will generally
stay on their computer for 30 days unless removed. If the customer leaves the
site and returns while the cookie is active they will be recognized as your
referral. When they register at Broadway Gaming Affiliates during
this time period, your customer's account will be tagged with your code. Broadway
Gaming Affiliates is not responsible for any problems or errors with
the process of tagging an account with your code.
3.5. Deposit of payment or acceptance of payment transfer will be deemed full
and final settlement of all fees due for the month indicated unless you sent us
notice of disagreement with the amount payable within twenty (20) days from the
date payment is made. The failure to timely send such notice irrevocably waives
your right to contest any fees due for the relevant time period and any prior
institutes a policy of no negative carry over. Negative commissions generated
in any given month will not be carried over into the following month. However,
where lifetime net revenue exceeds lifetime deposits, commission will be capped
at £5k per player.
4.1. No affiliate will replace, intercept, interfere, hinder, disrupt or
otherwise alter in any manner the web users online access, view or usage of, or
other aspect of the web users online experience at any affiliates webpage (as
defined below) in a manner that causes or otherwise results in a different
experience from that which was otherwise intended by such affiliate.
4.2. No Affiliate will block, alter, direct or redirect, substitute, insert or
append itself to, or otherwise intercept or interfere in any manner with any
click-through or other traffic-based transaction that originated from an
affiliate webpage (including without limitation any return visit to Broadway
Gaming to which such click-through or other traffic reached or intended to
reach) with the result of reducing compensation or other payment earned by or
owing to an affiliate or increasing any payment obligation of Broadway Gaming
with respect to any individual transaction.
4.3. Affiliates will be removed from the Broadway Gaming Affiliate
Program and forfeit any pending commissions if they are utilizing or
distributing software downloads that potentially enable diversions of
commission from other affiliates in our program.
4.4. It is the
responsibility of the Affiliate to ensure “marketing is factually correct,
marketing does not entice underage individuals to gamble, players are not
encouraged to chase their losses and that promotional communication carry an
age restriction warning.
5.1. The term of this agreement will begin when you submit the sign up page and
will be continuous unless and until either party notifies the other in writing
that is wished to terminate the agreement. Termination may be accomplished by
either you or Broadway Gaming Affiliates for any reason or
without reason at any time by providing notice to the other party. For purposes
of notification, delivery via email is considered a written and immediate form
5.2. If termination is by Broadway Gaming Affiliates and is
not caused by violation of this agreement, you will be entitled to unpaid
referral fees, if any earned by you on or prior to the date of termination and
as subject to modification described above.
5.3. If termination is initiated by you or is by Broadway Gaming
Affiliates as a result of a violation of this agreement, you will not
be entitled to unpaid referral fees, if any earned by you on or prior to the
date of termination. Nor will you be entitled to referral fees with respect to
play occurring after the termination date.
5.4. You must remove all Broadway Gaming Affiliates banners/icons
from your site and disable the link from your site to Broadway Gaming
Affiliates upon termination of this agreement for any reason.
5.5. All rights and licenses given to you in this agreement shall immediately
terminate upon termination of this agreement for any reason.
5.6. Upon termination of this agreement for any reason, Broadway Gaming
Affiliates may withhold your final payment for a reasonable time to
ensure that the correct amount is paid.
5.7. Upon termination of this agreement for any reason, you will return
to Broadway Gaming Affiliates any confidential information,
and all copies of it in your possession, custody and control, and will cease
all uses of any trade names, trademarks, service marks, logos and other
designation of Broadway Gaming Affiliates.
5.8. Before or after termination of this agreement, Broadway Gaming
Affiliates reserves the right to modify this agreement or the fee
schedule as described above, with such modification effective
6.1. Both you and Broadway Gaming Affiliates are independent
contractors and nothing in this agreement will create any partnership, joint
venture, franchise, sales representative, or employment relationship between
the parties. You will have no authority to make or accept any offers or
representations on our behalf. You will not make any statement, whether on your
site or otherwise, that contradicts anything in this paragraph.
7.1. You shall defend, indemnify, and hold Broadway Gaming Affiliates,
its directors, officers, employees, contractors, agents and representatives
harmless from and against any and all liabilities, losses, damages, and costs,
including reasonable attorney fees, resulting from, arising out of, or in any
way connected with (a) any breach by you of any warranty, representation, or
agreement; (b) the performance of your duties and obligations under this
agreement; (c) your negligence; or (d) any injury caused directly or indirectly
by your negligent or intentional acts or omissions, or the unauthorized use of
our banners and link or this referral program.
8.1. Broadway Gaming Affiliates makes
no express or implied warranties or representations with respect to the
referral program or referral fee payment arrangements (including, without
limitation, their functionality, warranties of fitness, ability, legality,
non-infringement, or any implied warranties arising out of a course of
performance, dealing or trade usage). In addition, Broadway Gaming
Affiliates makes no representation that the operation of our site will
be uninterrupted or error-free, and Broadway Gaming Affiliates will
not be liable for the consequences of any interruption errors.
Agreement and Disclosure
9.1. Limitations of Liability
9.1.1. BROADWAY GAMING AFFILIATES WILL NOT BE LIABLE FOR INDIRECT, SPECIAL, OR
CONSEQUENTIAL DAMAGES (OR ANY LOSS OF REVENUE, PROFITS OR DATA) ARISING IN
CONNECTION WITH THIS AGREEMENT OR THE REFERRAL PROGRAM, EVEN IF BROADWAY GAMING
AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER,
BROADWAY GAMING AFFILIATES’S AGGREGATE LIABILITY ARISING WITH RESPECT TO THIS
AGREEMENT AND THE PROGRAM WILL NOT EXCEED THE TOTAL REFERRAL FEES PAID OR
PAYABLE TO YOU UNDER THIS AGREEMENT IN THE PRECEEDING 12 MONTH PERIOD. Nothing
in this agreement shall be construed to provide any rights, remedies or benefits
to any person or entity not a party to this agreement. Our obligations under
this agreement do not constitute personal obligations of shareholders. Any
liability arising under this agreement shall be satisfied solely from the
referral fee generated and is limited to direct damages.
9.1.2. Broadway Gaming Affiliates may in its sole discretion, with or without
notice, use any available means to block or restrict certain players, sign ups,
deposits or play patterns so as to reduce the number of fraudulent,
unprofitable transactions or for any reason whatsoever, including but not
limited to daily or monthly purchase limits, address verification or negative
and positive credit card databases. Broadway Gaming Affiliates does not
guarantee or warrant the success of such fraud prevention efforts.
9.2 Governing Law
9.2.1.This agreement will be governed by the laws of the United Kingdom,
without reference to rules governing choice of law. Any action relating to this
agreement must be brought in the United Kingdom and you irrevocably consent to
the jurisdiction of its courts. YOU AGREE TO BRING ANY ACTION OR LEGAL
PROCEEDING RELATED TO THIS AGREEMENT IN THE UNITED KINGDOM AND IN NO OTHER
9.3.1. You may not assign this agreement, by operation of law or otherwise,
without our prior written consent. Subject to that restriction, this agreement
will be binding and enforceable against you and Broadway Gaming Affiliates.
9.4.1. Our failure to enforce your strict performance of any provision of this
Agreement will not constitute a waiver of our right to subsequently enforce
such provision or any other provision of this agreement. NO MODIFICATIONS,
ADDITIONS OR DELETIONS OF THIS AGREEMENT BY YOU ARE PERMITTED OR WILL BE
RECOGNIZED BY BROADWAY GAMING AFFILIATES. None of our employees, officers or
agents may verbally alter, modify or waive any provision of this
9.5.1. Our rights and remedies shall not be mutually exclusive, i.e. the
exercise of one or more of the provisions of this agreement shall not preclude
the exercise of any other provision. You acknowledge, confirm and agree that
damages may be inadequate for a breach or a threatened breach of this agreement
and, in the event of a breach, or threatened breach of any provision of this
agreement, the respective rights and responsibilities of the parties may be
enforceable by specific performance, injunction or other equitable remedy.
Nothing contained in this agreement shall limit or affect any of our rights at
law, or otherwise, for a breach or threatened breach of any provision of this
agreement, it being the intent of this provision to make clear that our
respective rights and obligations shall be enforceable in equity as well as at
law or otherwise.
9.6.1. Whenever possible, each provision of this agreement shall be interpreted
in such a manner as to be effective and valid under applicable law but, if any
provision of this agreement is held to be invalid, illegal or unenforceable in
any respect, such provision will be ineffective only to the extent of such
invalidity or unenforceability, without invalidating the remainder of this
agreement or any other provision. No waiver will be implied from conduct or
failure to enforce any rights and must be in writing to be effective.
following terms and words may not be used for SEO/PPC or marketing purposes
whether on search engine or elsewhere: , butler
bingo, butlerbingo, bingo butlers, butlers bings, buttlers
bingo, buttlers bingo' btlersbingo, butler's bingo, butlers
bing.com, butlersbingo.com., butlersbingp, butler's bingo. These may
be updated when necessary. Please make sure you are aware of any changes. No
Glossy Bingo, Dingo Diamond, Rehab Bingo, Dotty Bingo, Lucky 24/7 and Casino of
Dreams brands keywords are to be used.
Operating Agreement and Disclosure
You understand that gambling laws may vary from city to city, state to state
and country to country. YOU HAVE INDEPENDENTLY EVALUATED THE LAWS IN YOUR
LOCALE WHICH APPLY TO YOUR ACTIVITIES AND REPRESENT TO BROADWAY GAMING
AFFILIATES THAT YOU MAY PARTICIPATE IN ITS AFFILIATE PROGRAM WITHOUT VIOLATING
ANY APPLICABLE RULES OR LAWS.
By submitting your request to become an affiliate, you acknowledge that you
have read this agreement and have independently evaluated the desirability of
participating in this program and are not relying on any representation,
guarantee, or statement other that what is set forth in this agreement, and
that you agree to all its terms and conditions.
YOU ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO ALL OF THE TERMS OF THIS
AGREEMENT, INCLUDING, BUT NOT LIMITED TO, THE LIABILITY LIMITATIONS AND
DISCLAIMERS IN CAPITALIZED LETTERS ABOVE.
T’s and C’s Last Updated
August 4th, 2017